This blog was launched in 2012 as a resource to help Churches do web ministry better. Most Churches big or small these days have a website… but it’s not enough. Most Churches desperately need help developing a web strategy and a plan for how to minister to current Churchgoers, reach their communities, and edify the Body of Christ as a whole. I believe with proper strategy and investment of time, money and resources, Churches can make a massive impact in a world that is spending increasingly more time on the internet.
Why the name “Church SEO”? In case you didn’t know, “SEO” stands for Search Engine Optimization. It can have various definitions and span many different web marketing disciplines but in it’s purest sense, it’s the activity of optimizing a website so that it can capitalize on traffic from search engines. Search marketing has always been my passion, and behind creating a web communication strategy, I believe SEO is the single most important web based investment that Churches can make.
In 2012, Google served results for 5 billion searches per day. Every one of the websites I’ve ever worked on receives the majority of it’s traffic from search engines, and most of the time that’s without even making any investment to try to acquire more search traffic. Once optimized, many sites can see 70%+ of traffic coming from search engines. The numbers are incredibly high, and sometimes even the smallest changes can make a difference.
My vision is to get Churches to start thinking about web traffic the same way they think about a person that sits in a chair in the Church on a Sunday morning. As a real person, with real needs. Whether thats giving them the information they need to better participate in the Body, sharing the Gospel a in clear and concise way, or teaching them the Word just like they would hear it on a Sunday. We make large investments to minister to these people, but often Churches barely consider an online audience, which frankly is much larger, is easier to access, and often times easier to communicate to.
The Church absolutely has to stop looking at their website as a bulletin/business card, and must start using it as a tool for evangelism and ministry.
A phrase I use often is “web ministry”. The word ministry in the Greek is diakanos, which means servant. I firmly believe that Churches are missing opportunities to minister to people online. That’s why this blog exists.
There is no hidden agenda. My prayer is just to encourage the Body of Christ to be better ministers of the Gospel on the internet.
If you or someone you know needs help building a web strategy for their Church, please contact me. I’d love to help any way I can.
Love in Christ,