How Christian Publishers Can Increase Visibility with Rich Snippets

Google Plus Author Snippet

If you pay any attention to the news in the SEO industry there has been a lot of talk lately around this concept of “Author Rank”.  To boil it down, it seems to be a concept that Google is testing where it not only ranks web pages against each other in the classic sense, but also ranks authors as part of the mix.  The web is made up of billions of pages of content that was written by individual authors.   Google is quickly moving towards a system that gives preferential treatment in the search engine results to authors that are correctly identifying themselves with proper markup and accurate profiles.