Today Moz released their biennial “Search Engine Ranking Factors” report. This is one of the most important reports in the SEO world and is anxiously anticipated every 2 years as a go to source for which factors affect ranking in the search engines. This time they included real world correlation data to show how each factor performed with real world data sets.
There are a number of observations here, but I’ll point out a couple of key points:
- Behind page authority, the number of Google +1’s is the 2nd highest ranking factor. Is your Church on G+ yet? If not, it might be a good time considering how much it’s influencing search results right now.
- Unique and valuable links continue to dominate just as in years past. The volume, quality, relevancy, and uniqueness of links matters more than any other factor. Surprisingly matching anchor text is still has a very high correlation to ranking.
I’m embedding the list below so you can take a look for yourself. The takeaway for Churches? Consider social and link building as high priorities in your SEO strategy. Seems like a simple answer but the data shows that these tactics have been and will continue to be highly important in improving search ranking.
As always, please email me if you have any questions.
Sharing is Caring
This is the point in the post where I ask you to share this article with your Pastor, Church/Ministry webmaster, creative director, and just about anyone you know that manages a Christian website. I believe that there are massive opportunities being missed because of a lack of understanding of SEO. No hidden agenda here. Just want to be a helpful free resources for Churches and ministries. Thanks for your support.
Leave a comment if you have any questions or need help implementing what I described above.
Grace & Peace,